PR! : a social history of spin / Stuart Ewen.

By:

Ewen, Stuart

Material type: Text

TextPublication details: New York : Basic Books, c1996.Edition: 1st edDescription: xv, 480 p. : ill. ; 25 cmISBN:

0465061680

Other title:

Social history of spin

Subject(s):

DDC classification:

659.2 20

LOC classification:

HM263 .E849 1996

Contents:

Stagecracft and truth in an age of public relations -- " The crowd is the saddle " : progressive politics and the rise of public relations -- Changing rhetorics of persuasion -- Battles for the " American Way " -- Commercializing the cosmos.

Summary: PR ! is Stuart Ewen' s pathbreaking history of public relations. It begins with the first world war when Ivy lee, one of the nation' s first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HM263 .E849 1996 (Browse shelf(Opens below))	3	Available		00000111238

Includes bibliographical references (p. 449-470) and index.

PR ! is Stuart Ewen' s pathbreaking history of public relations. It begins with the first world war when Ivy lee, one of the nation' s first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted.

There are no comments on this title.

to post a comment.