Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik

By:

Kaushik, Avinash

Material type: Text

TextLanguage: eng Publication details: Indianapolis, IN : Wiley, 2010Description: 475 p.: ill.; 24 cmISBN:

9780470529393

Subject(s):

DDC classification:

025.04

LOC classification:

ZA 4235 K21w 2010

Contents:

Ch. 1. The Bold New World of Web Analytics 2.0 -- Ch. 2. The Optimal Strategy for Choosing Your Web Analytics Soul Mate -- Ch. 3. The Awesome World of Clickstream Analysis: Metrics -- Ch. 4. The Awesome World of Clickstream Analysis: Practical Solutions -- Ch. 5. The Key to Glory: Measuring Success -- Ch. 6. Solving the "Why" Puzzle: Leveraging Qualitative Data -- Ch. 7. Failing Faster: Unleashing the Power of Testing and Experimentation -- Ch. 8. Competitive Intelligence Analysis -- Ch. 9. Emerging Analytics: Social, Mobile, and Video -- Ch. 10. Optimal Solutions for Hidden Web Analytics Traps -- Ch. 11. Guiding Principles for Becoming an Analysis Ninja -- Ch. 12. Advanced Principles for Becoming an Analysis Ninja -- Ch. 13. The Web Analytics Career -- Ch. 14. HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture -- Appendix. About the Companion CD.

Summary: "Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	ZA 4235 K21w 2010 (Browse shelf(Opens below))	1	Available		00000152033

Incluye índice.

Ch. 1. The Bold New World of Web Analytics 2.0 --
Ch. 2. The Optimal Strategy for Choosing Your Web Analytics Soul Mate --
Ch. 3. The Awesome World of Clickstream Analysis: Metrics --
Ch. 4. The Awesome World of Clickstream Analysis: Practical Solutions --
Ch. 5. The Key to Glory: Measuring Success --
Ch. 6. Solving the "Why" Puzzle: Leveraging Qualitative Data --
Ch. 7. Failing Faster: Unleashing the Power of Testing and Experimentation --
Ch. 8. Competitive Intelligence Analysis --
Ch. 9. Emerging Analytics: Social, Mobile, and Video --
Ch. 10. Optimal Solutions for Hidden Web Analytics Traps --
Ch. 11. Guiding Principles for Becoming an Analysis Ninja --
Ch. 12. Advanced Principles for Becoming an Analysis Ninja --
Ch. 13. The Web Analytics Career --
Ch. 14. HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture --
Appendix. About the Companion CD.

"Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page.

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