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1.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
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Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 69 K29s 2008.

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2.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 12th edition
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Online access:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.13 K87m 2006.

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