Kellogg on China : Strategies for Success.

WTO Entry and a changing China; The changing nature of China's economic zones; Chinese trading companies; Franchising as an expansion strategy in China; Overcoming the leadership gap in China; Understanding marketing in China; Taking global brands to local success; Looking into the future; The 2008 Olympics in Beijing; China coping with SARS.

As the People's Republic of China continues to implement the various economic commitments it made as part of its admission to the World Trade Organization (WTO), the environment for multinational corporations in China is changing rapidly. This book examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country's economy, while outlining the resulting challenges and opportunities for companies doing business in China. Kellogg on China draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. Kellogg on China is the outgrowth of a collaborative student-faculty effort through the Global Initiatives in Management Program at the Kellogg School of Management.