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We first : how brands and consumers use social media to build a better world / Simon Mainwaring.

By: Material type: TextTextPublication details: New York : Palgrave Macmillan, 2011.Edition: 1st edDescription: vi, 250 p. ; 25 cmISBN:
  • 9780230110267 (hbk.)
Other title:
  • How brands and consumers use social media to build a better world
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HD60 .M327 2011
Contents:
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
Summary: A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD60 .M327 2011 (Browse shelf(Opens below)) 3 Available 00000111700

Includes bibliographical references (p. [233]-244) and index.

Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

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