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Business model generation: : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur.

By: Contributor(s): Material type: TextTextLanguage: eng Publication details: Hoboken, New Jersey : John Wiley & Sons, 2010Description: 278 p : il. col ; 19 x 24 cmISBN:
  • 9780470876411
Subject(s): DDC classification:
  • 658.4012
LOC classification:
  • HD 30.28  O85b 2010
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Summary: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 30.28 O85b 2010 (Browse shelf(Opens below)) 1 Available 00000152031

Suitable for use with adaptive technology for the print impaired.

Bibliografía: p. 276.

1: Canvas --
Definition of a business model --
The 9 building blocks --
The business model canvas --
2: Patterns --
Unbundling business models --
The long tail --
Multi-sided platforms --
FREE as a business model --
Open business models --
3: Design --
Customer insights --
Ideation --
Visual thinking --
Prototyping --
Storytelling --
Scenarios --
4: Strategy --
Business model environment --
Evaluating business models --
Business model perspective on blue ocean strategy --
Managing multiple business models --
5: Process --
Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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