Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis.
Material type:
- 0875843727 :
- 658.5/75 20
- HD45 .P649m 1993
Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD45 .P649m 1993 (Browse shelf(Opens below)) | 3 | 1 | Available | 00000106446 |
Includes bibliographical references (p. 301-322) and index.
Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.
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