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1.
The power of co- creation : build it with them to boost growth, productivity, and profits / Venkatram Ramaswamy. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : Free Press, 2010
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 53 R165p 2010.

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2.
The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy by
Material type: Text Text; Format: print
Language: EN
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 41 P898f 2004.

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