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1.
Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española, Raúl Peralba y Raúl G. del Río. by Series: Serie McGraw-Hill de management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Esp
Publication details: Madrid : McGraw-Hill, Interamericana de España, 2000
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD69.B7 .R559 2000.

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2.
The fall of advertising and the rise of PR [Texte imprime] / Al Ries and Laura Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : HarperBusiness, cop. 2002
Other title:
  • Fall of advertising and the rise of public relations
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF5823 R559f | R559a 2002.

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3.
The origin of brands : discover the natural laws of product innovaton and business survival / Al Ries, Laura Ries by
Material type: Text Text; Format: print
Language: EN
Publication details: New York : Harper Business, 2004
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: Astry.

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