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The end of marketing as we know it / Sergio Zyman

By: Material type: TextTextLanguage: EN Publication details: New York : Harper Business, 1999 Description: xv, 247 pISBN:
  • 0887309860
LOC classification:
  • HF 5415 Z99e 1999
Summary: Marketing is no mystery, 3. -- Smashing the black box, 3. -- Why have marketing?, to make money, 11. -- Without strategies you aren't going anywhere, 29. -- Marketing is science, 43. -- How to sell the most stuff and make the most money, 67. -- Positioning is a two - way street, 67. -- What do Bill Clinton, princess di, and romadan have to do with selling stuff?, 95. -- What jerry seinfeld can teach you about marketing, 117. -- Fish where the fish are, 135. -- Don't stop thinking about tomorrrow, 157. -- With whose army?, 177. -- Don't count people - count results, 177. -- I like ad agencies - and some of them even like me, 205. -- Traditional markting is not dying it's dead, 229
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415 Z99e 1999 (Browse shelf(Opens below)) 1 Available 00000016180

Marketing is no mystery, 3. -- Smashing the black box, 3. -- Why have marketing?, to make money, 11. -- Without strategies you aren't going anywhere, 29. -- Marketing is science, 43. -- How to sell the most stuff and make the most money, 67. -- Positioning is a two - way street, 67. -- What do Bill Clinton, princess di, and romadan have to do with selling stuff?, 95. -- What jerry seinfeld can teach you about marketing, 117. -- Fish where the fish are, 135. -- Don't stop thinking about tomorrrow, 157. -- With whose army?, 177. -- Don't count people - count results, 177. -- I like ad agencies - and some of them even like me, 205. -- Traditional markting is not dying it's dead, 229

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