Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.
Material type:
- 9780500515402 (hbk.)
- 0500515409 (hbk.)
- HF 5823 P947c 2010
Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|---|
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 P947c 2010 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000104702 |
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Includes bibliographical references (p. 309-311) and index.
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
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