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1.
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2006
Online access:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD69 .B7 F663b 2006 | 663b 2006.

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2.
Brand warriors China : creating sustainable brand capital / Fiona Gilmore and Serge Dumont. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Profile Books, 2003
Other title: �$1!04K7o!6-!JI!9%!Z>'2>�(B
Other title:
  • Zhongguo pin pai da ying jia
Online access:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD69.B7 G488. 2003.

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3.
The fall of advertising and the rise of PR [Texte imprime] / Al Ries and Laura Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : HarperBusiness, cop. 2002
Other title:
  • Fall of advertising and the rise of public relations
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF5823 R559f | R559a 2002.

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