000			02060cam a2200409 a 4500
001			107211
005			20230411085607.0
008			100910s2011 nyu b 001 0 eng
035			_a16453966
925	0		_aacquire _b2 shelf copies _xpolicy default
942			_2lcc _cbk
010			_a 2010038676
020			_a0393076016 (hbk.)
020			_a9780393076011 (hbk.)
035			_a(OCoLC)ocn601107497
040			_aDLC _cDLC _dIG# _dBTCTA _dYDXCP _dUPZ _dBUF _dEINCP _dCDX _dBWX _dORX _dIXA _dWIQ _dOCLCA _dDLC
042			_apcc
050	1	4	_aTK 5105.888 _bR795a 2011
082	0	0	_a306.4/802854678
100	1		_aRose, Frank, _d1949-
245	1	4	_aThe art of immersion : _bhow the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / _cFrank Rose.
250			_a1st ed.
260			_aNew York : _bW.W. Norton & Co., _cc2011.
300			_a354 p. ; _c22 cm.
504			_aIncludes bibliographical references (p. 321-333) and index.
505	0		_aThe dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
520			_aWired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
650		0	_aInternet entertainment industry _xSocial aspects.
650		0	_aInternet entertainment _xSocial aspects.
650		0	_aInternet marketing _xSocial aspects.
650		0	_aEntertainment computing _xSocial aspects.
650		0	_aInternet _xSocial aspects.
650		4	_aInternet _xAspectos sociales.
650		4	_aInnovaciones tecnológicas _xAspectos sociales.
650		4	_aIndustria del entretenimiento _xMercadeo
946			_aYSL
999			_c104341 _d104341