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999 _c112100
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007 ta
008 161110s2017 stka b 001 0 eng d
020 _a9780857862068
020 _a0857862065
020 _a9780857862075
020 _a0857862073
020 _a9781936787524
_a9781948226035
020 _a1936787520
035 _a(OCoLC)on1006711354
040 _aAU@
_beng
_cAU@
041 _aspa
042 _alccopycat
050 0 0 _aBF 408
_bB821r 2017
082 0 4 _a153
_223
100 1 _aBrandt, Anthony K.,
_eauthor.
245 1 4 _aThe runaway species :
_bhow human creativity remakes the world /
_cAnthony Brandt and David Eagleman.
264 1 _aEdinburgh :
_bCanongate Books Ltd,
_c2017.
264 4 _c©2017
300 _a296 p. :
_billustrations (some colour) ;
_c23 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction: What do NASA and Picasso have in common? -- Part I. New under the sun. To innovate is human ; The brain alters what it already knows ; Bending ; Breaking ; Blending ; Living in the B-hive -- Part II. The creative mentality. Don't glue down the pieces ; Proliferate options ; Scout to different distances ; Tolerate risk -- Part III. Cultivating creativity. The creative company ; The creative school ; Into the future.
520 _aThe brain is typically portrayed as an organ with a map of regions dedicated to specific tasks. But, says acclaimed neuroscientist and bestselling author David Eagleman, that textbook model is wrong. The brain is a dynamic system; the connections between its cells are constantly blossoming, dying and reconfiguring. Drawing on up-to-the-minute research, Eagleman takes us on a fascinating journey into brain plasticity to discover how a child can function with one half of his brain removed and how a blind mountain climber can use an electrode grid on his tongue to 'see'. He proves how the brain optimizes its circuitry based on the tasks relevant to goals and survival and how this knowledge opens the door to dazzling new technologies. The magic of our brains lies in the way they unceasingly re-weave themselves to form an electric, living fabric. Eagleman gets to the heart of who we are and how the brain plasticity revolution is lighting up the path of the future by analysing how our most vital organ works in a way that has never been done before.
650 0 _aCognition.
650 0 _aCreative ability.
650 0 _aBrain.
650 0 _aNeurosciences.
650 0 _aCreation (Literary, artistic, etc.)
650 7 _aBrain.
_2fast
_0(OCoLC)fst00837570
650 7 _aCognition.
_2fast
_0(OCoLC)fst00866457
650 7 _aCreation (Literary, artistic, etc.)
_2fast
_0(OCoLC)fst00882393
650 7 _aCreative ability.
_2fast
_0(OCoLC)fst00882417
650 7 _aNeurosciences.
_2fast
_0(OCoLC)fst01036509
700 1 _aEagleman, David,
_eauthor.
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK