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020 _a9780374534509
040 _bspa
_cBJBSDDR
041 _aeng
050 _aLB 1068
_bA642a 2014
082 _a370.15/5
100 _aApkon, Stephen
245 1 4 _aThe age of the image :
_bredefining literacy in a world of screens /
_cStephen Apkon ; [foreword by Martin Scorsese]
260 _aNew York :
_bFarrar, Straus and Giroux,
_c2014
300 _axv, 263 p. ;
_c21 cm
505 _aAll the world's a screen -- What is literacy? -- The brain sees pictures first -- The evolution of the audience -- The big business of images -- Grammar, rhythm, and rhyme in the age of the image -- Teaching a new generation -- The sharpening picture.
520 _a "We live in a world that is awash in visual storytelling. The recent technological revolutions in video recording, editing, and distribution are more akin to the development of movable type than any other such revolution of the last 500 years. And yet we are not popularly cognizant of or conversant with visual storytelling's grammar, the coded messages of its style, and the practical components of its production. We are largely, in a word, illiterate. But this is not a gloomy diagnosis of the collapse of civilization; rather, it is a celebration of the progress we've made. In The Age of the Image, Apkon drawns on the history of literacy, on the science of how storytelling works on the human brain, and on the practical value of literacy in real-world situations to convince us that now is the time to transform the way we teach, create, and communicate"--Back cover.
650 _2Visual literacy.
650 4 _95974
_aAprendizaje visual
650 4 _95975
_aAlfabetización visual
650 0 _aComunicación visual
_91813
700 1 _aScorsese, Martin Charles,
_d1942-
_eprólogo
_95973
942 _2lcc
_cBK
946 _idpf