000			01401 a2200277 4500
999			_c114886 _d114886
003			BJBSDDR
005			20241031062528.0
007			ta
008			301120b2007 mau||||| |||| 00| 0 eng d
020			_a9781422103210
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aHD 53 _bS355b 2007
082	0	0	_a658.4012
100	1		_aSchmitt, Bernd,.
245	1	0	_aBig think strategy : _bhow to leverage bold ideas and leave small thinking behind / _cBernd Schmitt
260			_aBoston, Mass. : _bHarvard Business School Press, _c2007
300			_a177 p.; _bill.; _c24 cm
505			_a Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
520			_aShows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. This book helps overcome institutionalized 'small think' - the inertia, the narrow-mindedness, and the aversion to risk that block true innovation.
650		4	_aCreatividad en los negocios. _94033
650		0	_aPolítica mundial _ySiglo XXI _9538
650		4	_aÉxito en los negocios _9162
942			_2lcc _cBK
946			_idpf