000			02544cam a22003375i 4500
999			_c115191 _d115191
003			BJBSDDR
005			20230411090720.0
007			ta
008			121016s2014 nyu 001 0 eng
020			_a9780316204323 (pbk.)
020			_a0316204323 (pbk.)
035			_a17496785
040			_aDLC _beng _cDLC
041			_aeng
042			_apcc
050	1	4	_aPE 1408 _bC594h 2014
082	0	0	_a808/.042 _223
100	1		_aClark, Roy Peter, _d1948-
245	1	0	_aHow to write short : _bword craft for fast times / _cby Roy Peter Clark.
246	3		_aWord craft for fast times
264		1	_aNew York : _bLittle, Brown and Company, _c2014
300			_aviii, 264 pages ; _c21 cm.
500			_aIncludes index.
505			_aIntroduction: When words are worth a thousand pictures -- I. How to write short : Collect short writing -- Study short writing wherever it finds you -- Read for focus -- Practice reading at a glance -- Follow the work of short writers -- Write in the margins -- Embrace the lyric -- No dumping -- Tap the power of two -- Learn to balance -- Give weight to one side -- Change your pace -- Hit your target -- Count to three -- Inject the juice of parallels -- Tweak the predictable -- Vary hard and soft words -- Join the six-word discipline -- Cut it short -- Add by contraction -- Excerpt-- but in context -- Surprise with brevity -- II. How to write short with a purpose : Enshrine -- Crack wise -- Sound wise -- Sell -- Entice -- Surprise with content -- Reframe messages as dialogue -- Marry words with pictures -- Summarize and define -- List -- Report and narrate -- Title -- Protect against the misuses of short writing -- A few final words : 441 to be exact.
520			_a"In "How to write short", Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, "How to write short", guides writers to crafting brilliant prose, even in 140 characters."
650		0	_aEnglish language _xRhetoric.
650		0	_aReport writing.
650		0	_aInglés _xRetórica _91231
650		0	_aRedacción de informes _9918
942			_2lcc _cBK