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008			191209s2019 nyu b 001 0 eng d
010			_a 2018275095
020			_a9780062896322 (hardcover)
020			_a0062896326 (hardcover)
035			_a(OCoLC)on1099925730
040			_aBYP _beng _cBYP _erda _dOCLCO _dHBS _dOCLCF _dYDXIT _dUAB _dBUR _dWAU _dOCLCA _dDLC
041			_aeng
042			_alccopycat
050	1	4	_aHD 45 _bC987b 2019
082	0	0	_a658.5/14
100	1		_aCusumano, Michael A., _d1954-
245	1	4	_aThe business of platforms : _bstrategy in the age of digital competition, innovation, and power / _cMichael A. Cusumano, Annabelle Gawer, David B. Yoffie.
250			_aFirst edition.
264		1	_aNew York, NY : _bHarper Business, an imprint of HarperCollinsPublishers, _c[2019]
300			_axi, 304 pages ; _c24 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 247-281) and index.
505	0		_aPlatform thinking: introduction -- Winner take all or most: more than network effects -- Strategy and business models: innovation, transaction, or hybrid -- Common mistakes: mispricing, mistrust, mistiming and hubris -- Old dogs and new tricks: build, buy, or belong to a platform -- Double-edged swords: harness platform power, but don't abuse it -- Looking forward: platforms and the future.
520			_aThe Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.
520			_a"A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds--the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. [This book] is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google--all dominant players in shaping the global economy, the future of work, and the political world we now face."--Dust jacket.
650		0	_aTechnological innovations _xManagement.
650		4	_aInnovaciones tecnológicas _xAdministración _97980
650		0	_aStrategic planning.
650		0	_aPolítica mundial _ySiglo XXI _9538
650		0	_aCompetition.
650		0	_aManagement.
650		4	_aAdministración _9167
700	1		_aGawer, Annabelle _919156
700	1		_aYoffie, David B., _919157 _d1954-
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK