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|---|---|---|---|
| 001 | 17465716 | ||
| 003 | BJBSDDR | ||
| 005 | 20250429110712.0 | ||
| 007 | ta | ||
| 008 | 120917s2013 maua 001 0 eng | ||
| 010 | _a 2012037855 | ||
| 020 | _a9781422189887 (pbk. : alk. paper) | ||
| 020 | _a1422189880 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _beng |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5415.13 _bH431 2013 |
| 082 | 0 | 0 | _a658.8/02 |
| 245 | 0 | 0 | _aHBR's 10 must reads on strategic marketing. |
| 246 | 3 | _aHBR's ten must reads on strategic marketing | |
| 246 | 3 | _aStrategic marketing | |
| 246 | 3 | _aHarvard business review's 10 must reads on strategic marketing | |
| 260 |
_aBoston, Mass. : _bHarvard Business Review Press, _cc2013. |
||
| 300 |
_av, 206 pages : _billustrations ; _c21 cm. |
||
| 490 | 0 | _aHBR's 10 must reads series | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. | |
| 520 | _aIncrease your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aAdministración de mercadeo _9796 |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 4 |
_aPlanificación estratégica _9535 |
|
| 710 | 2 |
_aHarvard Business Review Press _921286 |
|
| 730 | 0 | _aHarvard business review. | |
| 830 | 0 |
_aHBR's 10 must reads series _96060 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
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