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007			ta
008			100615s2010 nyua b 001 0 eng
010			_a 2010025259
020			_a9780230104747 (hardback)
020			_a0230104746 (hardback)
035			_a(OCoLC)ocn607977724
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dVP@ _dCDX _dDLC
041			_aeng
042			_apcc
050	1	4	_aHF 5415.1255 _bY68b 2010
082	0	0	_a658.8/27
100	1		_aYoung, Antony, _d1964- _922344
245	1	0	_aBrand media strategy : _bintegrated communications planning in the digital era / _cAntony Young.
250			_a1st ed.
260			_aNew York : _bPalgrave Macmillan, _c2010.
300			_axii, 239 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_a Brand Media Strategy Explained The New Rules of Engagement Outcomes, Not Outputs Why Coke and Pepsi Can't Have the Same Media Strategy Why Consumer Funnels are Back in Style Dashboards and Ten Other Ways of Measuring Marketing Effectiveness I Want My Subservient Chicken 1+1=3. Creating Wider Consumer Conversations in Media Bringing Everything under One Roof Execution is the X-Factor Brand Case Studies - Evaluating the Best of the Best Getting it Done - The Right Steps to Succeed
520			_aA New Guide To Incorporating Today's Powerful Media Tools Into A Comprehensive Brand Strategy from YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working and what's not and to ensure that you get the maximum impact for your brand.
650		0	_aBranding (Marketing)
650		4	_aBranding (Mercadeo) _915694
650		4	_aMercadeo de productos de marca _95622
650		0	_aInternet marketing.
650		4	_aMarketing en Internet _912772
650		0	_aSocial media.
650		4	_aRedes sociales _91360
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK