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007			ta
008			210722s2014 nyu||||| |||| 00| 0 eng d
020			_a9780240824239
020			_a0240824237
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aPN 1995.9 _bU39b 2014
082	0	0	_a384.06/8
100	1		_aUlin, Jeffrey C.
245	1	4	_aThe business of media distribution : _bmonetizing film, TV and video content in an online world / _cJeffrey C. Ulin
250			_a2nd edition
260			_aNew York ; _aOxford : _bFocal Press, _c2014
300			_axxi, 625 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (pages 587-609) and index.
505			_aMarket Opportunity and Segmentation -- the Diverse Role of Studios and Networks; Intellectual Property Assets: The Business of Creating, Protecting, Marketing and Communicating an Idea; Financing Production: Networks and Studios as Venture Capitalists; Phases of Production and Key Financial Issues in Talent Agreements (e.g., Director, Actor, Writer); Theatrical Distribution; The Home Video Business and DVD Distribution; Television Distribution; Internet Distribution, Downloads and Mobile Phone Applications- A New Paradigm; Ancillary Markets Distribution--Hotels, Airlines, Pay-Per-View, etc.; Merchandising -- Product Licensing, Promotional Partners, and Other Franchise Revenues; Marketing and Its Symbiotic Role Across the Distribution Chain; Making Money'Net Profits and Hollywood Accounting.
520			_a"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, video, and online--providing you with an insider's perspective that can't be found anywhere else. This new edition: Analyzes the growth of social media and social gaming - Discusses distribution of 3D movies and the impact of higher ticket prices - Explores the growing clout of Redbox and Netflix in the home video business - Illustrates how new services like Hulu and Roku are changing the way TV content is distributed - Examines the rise of transmedia storytelling and its impact on distribution - Features a companion website (www.businessofmediadistribution.com), which includes bonus material such as sample forms readers can use in their own media business plans Hollywood stars may make the headlines, but methodical marketing and distribution campaigns work behind the scenes to convert content into cash. Don't miss out! Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices you need to understand and manage the complicated media specialty markets"
650		4	_922754 _aIndustria cinematográfica _xMercadeo
650		4	_91681 _aMercadeo por internet
650		4	_91642 _aMedios digitales
942			_2lcc _cBK
946			_idpf