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008			190711s2019 vaua e b 001 0 eng d
010			_a 2019945723
015			_aGBC0I9955 _2bnb
016	7		_a019663787 _2Uk
020			_a9781949036756 (paperback)
020			_a1949036758 (paperback)
020			_z9781949036763 (ebook)
035			_a(OCoLC)on1126570933
040			_aDPL _beng _cDPL _erda _dOCLCQ _dOCLCF _dCHVBK _dOCLCO _dUKMGB _dYDX _dTOH _dOCLCQ _dOCLCO _dDLC
041			_aeng
042			_alccopycat
050	1	4	_aHF 5386 _bA779d 2019
082	0	0	_a650.14
100	1		_aArruda, William, _d1961- _4. _927945
245	1	0	_aDigital you : _breal personal branding in the virtual age / _cWilliam Arruda.
264		1	_aAlexandria, VA : _bATD Press, _c2019.
300			_a225 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 205-217) and index.
505	0		_aPart 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way.
520			_a"The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction"--Back cover
650		0	_aSuccess in business.
650		4	_aÉxito en los negocios _9162
650		0	_aBranding (Marketing)
650		4	_aMarca _927946
650		0	_aSocial media _xMarketing.
650		4	_aMercadeo en las redes sociales _922413
650		0	_aProfessions _xMarketing.
650		4	_aDesarrollo profesional _9680
650		0	_aCareer development.
650		7	_aBUSINESS & ECONOMICS _xGeneral. _2bisacsh
650		7	_aBranding (Marketing) _2fast _0(OCoLC)fst01743755
650		7	_aCareer development. _2fast _0(OCoLC)fst00847280
650		7	_aProfessions _xMarketing. _2fast _0(OCoLC)fst01078572
650		7	_aSuccess in business. _2fast _0(OCoLC)fst01137062
650		7	_aBerufserfolg _2gnd
650		7	_aPersonalmarketing _2gnd
650		7	_aMarkenpolitik _2gnd
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK