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007			ta
008			120816s2012 maua b 001 0 eng
010			_a 2012032809
020			_a9781422184035 (alk. paper)
020			_a142218403X (alk. paper)
040			_aDLC _cDLC _dDLC
041			_aeng
042			_apcc
050	1	4	_aHF 5718.3 _bG234h 2012
082	0	0	_a808.06/665
100	1		_aGarner, Bryan A. _915533 _q(Bryan Andrew), _d1958-
245	1	0	_aHBR guide to better business writing / _cBryan A. Garner.
246	3		_aHarvard business review guide to better business writing
246	3	0	_aBetter business writing
246	1	4	_aEngage readers tighten and brighten make your case
260			_aBoston, Mass. : _bHarvard Business Review Press, _c2012.
300			_axx, 210 pages : _billustrations ; _c22 cm.
490	0		_aHBR guides
504			_aIncludes bibliographical references and index.
505			_aIntroduction: why you need to write well Delivering the goods quickly and clearly. Know why you're writing Understand your readers Divide the writing process into four separate tasks Before writing in earnest, jot down your three main points inc complete sentences Write in full rapidly Improve what you've written Use graphics to illustrate and clarify Developing your skills. Be relentlessly clear Learn to summarize accurately Waste no words Be plain-spoken: avoid bizspeak Use chronology when given a factual account Be a stickler for continuity Learn the basics of correct grammar Get feedback on you drafts from colleagues Avoiding the quirks that turn readers off. Don't anesthetize your reader Watch your tone Common forms of business writing. E-mails Business letters Memos and reports Performance appraisals Appendixes. A.A checklist for the four stages of writing B.A dozen grammatical rules you absolutely need to know C.A dozen punctuation rules you absolutely need to know D. Common usage gaffes E. Some dos and don't of business-writing etiquette F.A primer of good usage
520			_aWhen you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over
650		0	_aCommercial correspondence.
650		4	_aCorrespondencia comercial _99290
650		0	_aBusiness writing.
650		4	_aEscritos de negocios _94904
730	0		_aHarvard business review _924936
830		0	_925614 _aHarvard business review guides.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK