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008			130514s2013 nyu b 001 0 eng
010			_a 2013016552
020			_a9780230238954 (pbk.)
020			_a0230238955 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
041			_aeng
042			_apcc
050	1	4	_aHE 8689.7 _bH498p 2013
082	0	0	_a384.54
100	1		_aHendy, David _926536
245	1	0	_aPublic service broadcasting / _cDavid Hendy.
264		1	_aNew York, NY : _bPalgrave Macmillan, _c2013.
300			_aviii, 148 pages ; _c22 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
440		0	_926537 _aKey concerns in media studies
504			_aIncludes bibliographical references (page 132-140) and index.
505	8		_aMachine generated contents note: -- Acknowledgements -- 1. Introduction: Why Public Service Broadcasting? -- 2. Enlightenment: First Principles, Deep Origins -- 3. Democracy: Politics, Public Opinion and Debate -- 4. Cultivation: Broadcasting Culture -- 5. Service: The Ethos of the Broadcasters -- 6. Choice: Responding to Competition -- 7. Trust: Public Service in the New Media World -- 8. Conclusion -- References -- Index.
520			_a"Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present - and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts. Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and cultural values - such as enlightenment, impartiality, service, choice, and trust - have been constantly reinvented to ensure that broadcasting can carry on being a public 'good' as well as a commercial product. Clear, concise, and contemporary, Public Service Broadcasting is invaluable reading for all students of media and broadcasting, and for anyone interested in a strand of media that has had - and continues to have - an enormous social and cultural impact, not only in Britain, but across the globe. DAVID HENDY is Professor of Media and Communications at the University of Sussex. He is the author of Radio in the Global Age (2000), Life on Air: a History of Radio Four (2007), which won the Longmans-History Today Book of the Year, and Noise: a Human History of Sound and Listening (2013). He also broadcasts regularly, and has presented series about media and cultural history on both BBC Radio 3 and BBC Radio 4. "-- _cProvided by publisher.
650		0	_aPublic broadcasting.
650		4	_aRadiodifusión pública. _94157
650		4	_aRadiodifusión _926538 _xAspectos sociales
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers2/bk1388/954/9780230238954/image/lgcover.9780230238954.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK