| 000 | 02235 a2200313 4500 | ||
|---|---|---|---|
| 003 | BJBSDDR | ||
| 005 | 20240109120836.0 | ||
| 007 | ta | ||
| 008 | 020823s2013 nyu 00| 0 eng d | ||
| 020 | _a9780071806091 | ||
| 020 | _a0071806091 | ||
| 040 |
_bspa _cBJBSDDR |
||
| 041 | _aeng | ||
| 050 | 1 | 4 |
_aHM 742 _bC699t 2013 |
| 100 | 1 |
_aCollier, Mack _931841 |
|
| 245 | 1 | 0 |
_aThink like a rock star : _bhow to create social media and marketing strategies that turn customers into fans / _cMack Collier; Foreword by Kathy Sierra. |
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2013. |
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| 300 |
_axv, 208 pages : _billustrations ; _c23 cm. |
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| 490 | 1 | _aBusiness book summary | |
| 505 | 0 | _aPart 1 : The four reasons rock stars have fans (and your company has customers). Rock stars are fans themselves Rock stars look for ways to shift control to their fans Rock stars find the bigger idea behind the music they create Rock stars embrace and empower their fans Part 2 : Understanding and connecting with your fans. Who your fans are and how you can connect with them How to handle negative comments and convert angry customers into passionate fans Part 3 : Building a fan-centric company. How to organize your employees so they can better connect with your customers How to organize and mobilize your customer and brand advocates How to empower your fans and employees How to help your brand ambassadors connect with your customers What comes next | |
| 520 | _aMark Collier provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand | ||
| 650 | 4 |
_aRedes sociales _91351 |
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| 650 | 4 |
_aMarketing en Internet _xAspectos sociales _916326 |
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| 650 | 4 |
_aMercadeo por internet _91672 |
|
| 700 | 1 |
_aSierra, Kathy, _d1957- _933657 _eforeword |
|
| 830 | 0 |
_aBusiness book summary _928437 |
|
| 942 |
_2lcc _cBK |
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| 946 | _idpf | ||
| 999 |
_c120004 _d120004 |
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