000			02007 a2200289 4500
003			BJBSDDR
005			20240124121854.0
007			ta
008			221123s2013 nyu 00| 0 eng d
020			_a9781591846369
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aBF 774 _bB954a 2013
100	1		_aBurg, Bob, _d1958- _933147
245	1		_aAdversaries into allies : _bwin people over without manipulation or coercion / _cBob Burg.
260			_aNew York : _bPortfolio/Penguin, _c2013.
300			_a250 pages ; _c22 cm.
500			_aIncludes index.
505			_aThe five principles of ultimate influence : understanding the basics of all human action and interaction -- Control your own emotions : this comes before everything else in the process, every time -- Understand the clash of belief systems : avoiding those deadly misunderstandings -- Acknowledge their ego : working effectively within the ultimate human motivator -- Set the proper frame : do this correctly and you are 80 percent on the way to the win/win outcome you desire Communicate with tact and empathy : the big difference that makes the big difference The character of ultimate influencers : even more important than what you say and what you do is who you are
520			_aFaced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased. But there is a better way.
650		4	_aComunicación interpersonal _91298
650		4	_aRelaciones interpersonales _92783
650		4	_aInfluencia (Psicología) _94169
650		4	_aPersuasión (Psicología) _94123
942			_2lcc _cBK _n0
946			_idpf
999			_c120337 _d120337