000 03671cam a2200469 i 4500
001 20172084
003 BJBSDDR
005 20240510130407.0
007 ta
008 171108s2018 maua b 001 0 eng c
010 _a 2017049129
020 _a9781633692701 (hardcover ; alk. paper)
020 _a1633692701
040 _aMH/DLC
_beng
_cMH
_erda
_dDLC
041 _aeng
042 _apcc
050 1 4 _aHD 30.2
_bW422w 2018
082 0 0 _a658/.05
100 1 _aWeill, Peter,
_d1955-
_935416
245 1 0 _aWhat's your digital business model? :
_bsix questions to help you build the next-generation enterprise /
_cPeter Weill, Stephanie L. Woerner.
264 1 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c2018
300 _a239 pages :
_billustrations ;
_c25 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 203-219) and index.
505 0 _aIntroduction: Building the next-generation enterprise -- What is the digital threat - and opportunity? -- Which digital business model is best for your future? -- What's your digital competitive advantage? -- How will you connect using mobile and internet of things? -- Do you have the crucial capabilities to reinvent the enterprise? -- Do you have the leadership to make transformation happen?.
520 _aWhat is your digital business model? While many leaders of companies recognize the threat from digital--and the potential opportunity--they lack a common language or a compelling framework to help them assess it and, more importantly, to direct them. They don't know how to think about their digital business model. In this probing and practical book, Peter Weill and Stephanie Woerner provide much-needed tools, self-assessments, motivating examples, and key financial analyses of where the profits will likely be made. Based on five years of study at the MIT Center for Information Systems Research, the book provides a powerful yet simple framework that has been field-tested globally with more than a dozen senior management teams. The authors found that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities: (1) Supplier, (2) Omni-channel, (3) Modular Producer, and (4) Ecosystem Driver. The framework helps companies clarify where they are currently in an increasingly digital business landscape and highlights what's needed to move toward another, higher-value digital business model. In meeting the growing challenge to "go digital," this smart book will help you grapple with the threats, respond to the opportunities, and create winning digital strategies.--
_cProvided by publisher
650 0 _aInformation technology
_xManagement.
650 4 _aTecnologías de la información
_xAdministración
_94019
650 4 _aAdministración de sistemas de información
_913553
650 0 _aStrategic planning.
650 4 _aPlanificación estratégica
_9535
650 0 _aBusiness planning
_xData processing.
650 4 _aPlanificación empresarial
_xProcesamiento de datos
_935814
650 0 _aTechnological innovations
_xManagement.
650 4 _aInnovaciones tecnológicas en administración de empresas
_935815
700 1 _aWoerner, Stephanie L.
_935417
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c121089
_d121089