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008			240702s2023 nyu e b 001 0deng
010			_a 2024440285
015			_aGBC383147 _2bnb
016	7		_a021039684 _2Uk
020			_a9780593299753 hardcover
020			_a0593299752 hardcover
020			_a9780593299777 paperback
020			_z9780593299760 _qelectronic book
035			_a(OCoLC)on1345221355
040			_aDLC _beng _erda _cDLC _dOCLCF _dBDX _dCCPLG _dOCL _dFHP _dWRF _dDLC
041			_aeng
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043			_an-us---
050	1	4	_aPN 4867.2 _bS643t 2023
100	1		_aSmith, Ben _c(Journalist) _940937
245	1	0	_aTraffic : _bgenius, rivalry, and delusion in the billion-dollar race to go viral / _cBen Smith.
264		1	_aNew York : _bPenguin Press, _c2023.
300			_a343 pages ; _c21 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
386			_aMen _2lcdgt
386			_aAmericans _2lcdgt
386			_aJournalists _2lcdgt
504			_aIncludes bibliographical references (pages 307-324) and index.
505	0	0	_tThe bet -- _tTraffic control -- _tBlack people love us -- _tDrudge -- _tContagious -- _tValleywag -- _tPlateau -- _tSideboob -- _t$5 a view -- _tGirly Gawker -- _tPolitics -- _tDigging Obama -- _t$100 million -- _tUnique visitors -- _tBreitbart dot com -- _tDicks -- _tSold -- _tNews feeds -- _tThe scoop -- _tLilyBoo -- _tUpworthy -- _tBenny -- _tDisney -- _tThe dress -- _t$850 million -- _tDinosaurs -- _tGawker on trial -- _tSentiment -- _tThe dossier -- _tExile -- _tDown arrow -- _tMeaningful social engagement -- _tLayoffs -- _tBaked Alaska -- _gConclusion.
520			_a"The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and Buzzfeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale in the first two decades of the 21st century helped release the dark forces that would overtake the internet and American society. If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and the impact of climate change. The curtain opens in Soho in the early 2000's, in that brief moment after the first dotcom crash and before Google, Apple, and Facebook exploded, when it seemed that New York City rather than Silicon Valley might become tech's center of gravity. There, within a few square blocks, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier crew at HuffPost and Buzzfeed were building the foundations of click-bait media. It was tech's age of innocence: the old establishment might have been discredited by the Iraq War, but digital news would facilitate the spread of truth. Progressive activists were first to the scene, and for a while it seemed they were the scene. After all, didn't they get Barack Obama elected? Ben Smith, who would go on to earn a controversial reputation as Buzzfeed's editor-in-chief, was either there or talked to everyone who was, and in his trademark fashion, he chronicles it all with marvelous lucidity scored with dark wit, sparing no one--and certainly not himself. Denton and Gawker were seen at the time as the black hats, but in Smith's hands the story is much more nuanced: yes, Denton's ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton's Gawker perished because his focus on clicks was relentlessly content-agnostic. But as with the proverbial sorcerer's apprentice, unintended consequences began to gain momentum. At the heart of Traffic is one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. As Smith and his colleagues and rivals thought they were inventing digital media, other figures, flickering around the margins of their story, had different designs. People like Steve Bannon and Andrew Breitbart and Gavin McInnes and Chris Poole, the creator of 4chan, all seemed like minor characters in the narrative in which Nick and Jonah and crew were the stars. By 2020, any reasonable observer might wonder if the opposite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading"-- _cProvided by publisher.
600	1	4	_aPeretti, Jonah, _d1974- _940938
600	1	4	_aDenton, Nicholas, _d1991- _940939
650		0	_aNews Web sites _zUnited States.
650		4	_aWeb sites _940940
650		0	_aDigital media _xEconomic aspects _zUnited States.
650		4	_aMedios digitales _xAspectos económicos _zEstados Unidos _926690
650		0	_aInternet industry _zUnited States.
650		4	_aIndustria del Internet _zEstados Unidos _9590
650		0	_aInternet _xSocial aspects.
650		4	_aInternet _xAspectos sociales _91307
650		0	_aDisinformation.
650		4	_aDesinformación _919128
906			_a7 _bcbc _cpccadap _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
946			_idpf
999			_c122820 _d122820