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001			23207449
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005			20250604160602.0
007			ta
008			230628s2023 nyu 000 0 eng
010			_a 2023941468
020			_a9781982146863 (hardcover)
020			_a1982146869 (hardcover)
020			_z9781982146894 _q(ebook)
040			_aDLC _beng _erda _cDLC
041			_aeng
042			_apcc
050	1	4	_aHM 851 _bL869e 2023
100	1		_aLorenz, Taylor _942414
245	1	0	_aExtremely online : _bthe untold story of fame, influence, and power on the internet / _cTaylor Lorenz.
250			_aFirst Simon & Schuster hardcover edition
264		1	_aNew York : _bSimon & Schuster, _c2023.
300			_aviii, 373 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aIntroduction. The social ranking Part I. Online influence beginnings. The blogging revolution ; The mommy bloggers ; The friend zone ; The new celebrity Part II. The first creators. The rise of YouTube ; Creators break through Part III. New dynamics. Twitter follows back ; Tumblr famous ; Instagram's influence Part IV. The platform battles for creators. Vine time ; A tangle of competitors, a new era for users ; Parallel lines ; Counting seconds ; The shuffle Part V. The creator boom. The winners ; Peak Instagram ; The adpocalypse ; Breakdown and burnout Part VI. Influence everywhere. TikTok dominates ; Unlocked ; The scramble and the sprawl
520			_a"For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the internet. Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations created a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us"-- _cProvided by publisher.
650		0	_aInternet _xSocial aspects.
650		4	_aInternet _xAspectos sociales _91307
650		4	_aRedes sociales _91351
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c123680 _d123680