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| 001 | 17668267 | ||
| 003 | BJBSDDR | ||
| 005 | 20250624090811.0 | ||
| 007 | ta | ||
| 008 | 130321s2013 nju 001 0 eng | ||
| 010 | _a 2013010132 | ||
| 020 | _a9781118488768 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.S393 2013 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aScott, David Meerman, _d1961- _914195 |
|
| 245 | 1 | 4 |
_aThe new rules of marketing & PR : _bhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / _cDavid Meerman Scott. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2013] |
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| 300 |
_axxiii, 439 pages ; _c23 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 520 | _aThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aPublic relations. | |
| 776 | 0 | 8 |
_iOnline version: _aScott, David Meerman. _tNew rules of marketing & PR _b4th edition. _dHoboken, New Jersey : John Wiley & Sons, Inc., [2013] _z9781118711200 _w(DLC) 2013011889 |
| 906 |
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