000			03514cam a2200397 i 4500
001			20885993
003			BJBSDDR
005			20250630121839.0
007			ta
008			190302s2019 nyu 001 0 eng c
010			_a 2019005692
020			_a9781631497872 _q(hardcover)
035			_a20885993
040			_aLBSOR/DLC _beng _cLBSOR _erda _dDLC
041			_aeng
042			_apcc
050	0	0	_aPE1408 _bH179w 2019
082	0	0	_a808/.042 _223
100	1		_aHall, Trish _eauthor. _942949
245	1	0	_aWriting to persuade : _bhow to bring people over to your side / _cTrish Hall.
250			_aFirst edition.
264		1	_aNew York : _bLiveright Publishing Corporation, a division of W.W. Norton & Company, _c[2019].
300			_axiv, 206 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aBecoming a writer -- Becoming an editor -- Running op-ed -- Dealing with celebrities -- Finding your voice -- When to go personal -- Know your audience -- You like dogs? So do i! -- Play on feelings -- The power of empathy -- Don't argue -- Tell stories -- Why facts matter, even when they don't -- Focus. Be specific. Prune. And kill the jargon -- Coming up with ideas -- How to please editors -- We believe what we believe -- The power of moral values -- What really changes people -- Coda : go forth!.
520			_a"In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Hall spent years immersed in argument, passion, and trendsetting ideas--but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Combining boisterous anecdotes with practical advice (relayed in 'tracked changes' bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century"-- _cProvided by publisher.
650		0	_aEnglish language _xRhetoric.
650		0	_aPersuasion (Rhetoric)
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
946			_idpf
999			_c124000 _d124000