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010 _a 2007016444
035 _a(OCoLC)ocm85690629
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020 _a0749449888 (cloth)
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035 _a(OCoLC)85690629
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043 _ae------
050 1 4 _aK1401
_b.J65 2007
082 0 0 _a346.2404/8
_222
050 1 4 _bJ75 2007
100 1 _aJolly, Adam.
245 1 4 _aThe handbook of European intellectual property management :
_bdeveloping, managing and protecting your company's intellectual property /
_cAdam Jolly & Jeremy Philpott.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page,
_c2007.
300 _axl, 434 p. :
_bill. (some col.) ;
_c25 cm.
500 _a"In association with European Patent Office."
500 _aIncludes index.
505 0 _aEurope's IP architecture -- The strategic role of IP in European business -- IP in the knowledge economy -- IP and open innovation -- Managing patents as assets -- Europe's different IP cultures -- Patents -- Trade marks -- Copyright in Europe -- Designs -- Utility models -- Trade secrets -- Innovation rights -- Building an international knowledge business -- IP and proof of concept -- Business-university collaboration -- Managing IP in collaborative ventures -- Licensing as a growth strategy in Europe -- Innovation support in the new Europe -- Creating a patent position in Europe -- European patents : differences from the United States -- Prior art searching -- Portfolio building -- Patent exceptions -- Patent clearances -- Patents on a budget -- Issues in European copyright -- Copyright and the digital economy -- Digital policy management -- Digital distribution and Creative Commons -- Taking products and services to market across Europe -- Managing brand and design portfolios in Europe -- Building a strong (European) trade mark -- Defending brands -- Intellectual assets management -- Inventions by employees -- IP and the web -- Database rights -- Valuing IP, intangibles and goodwill -- Brand valuation -- The monetization of intellectual property -- Patent evaluation -- Raising finance through IP -- Investors and IP risks -- IP and acquisitions -- IP and private equity -- Germany -- The United Kingdom -- France -- Italy -- Spain -- The Nordic countries -- Benelux -- Ireland -- The accession states -- Litigation strategies for European IP registered rights -- Differences in patent litigation -- Opposition at the European Patent Office -- IP insurance..
650 0 _aIntellectual property
_zEurope.
650 0 _aIntellectual property.
700 1 _aPhilpott, Jeremy.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0716/2007016444.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0715/2007016444-d.html
938 _aBaker & Taylor
_bBKTY
_c60.00
_d60.00
_i0749449888
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938 _aYBP Library Services
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_n2538891
938 _aBaker and Taylor
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946 _aamiranda
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