000			02148cam a2200421 a 4500
001			113473
005			20230410115436.0
008			080625s2008 caua b 001 0 eng
035			_a15344022
010			_a 2008027253
015			_aGBA893503 _2bnb
016	7		_a014679986 _2Uk
020			_a9780470181546 (pbk.)
020			_a0470181540 (pbk.)
035			_a(OCoLC)ocn226355799
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dUKM _dC#P _dBWX _dCDX _dIAY _dDLC
050	1	4	_aHD 62.6 _bS898 2008
082	0	0	_a658.8
245	0	0	_aStrategic communications for nonprofits : _ba step-by-step guide to working with the media / _cKathy Bonk ... [et al.] ; foreword by Larry Kirkman.
250			_a2nd ed.
260			_aSan Francisco : _bJossey-Bass, _cc2008.
300			_axxii, 177 p. : _bill. ; _c28 cm.
440		0	_aJossey-Bass nonprofit guidebook series
500			_a"A publication of the Communications Consortium Media Center."
504			_aIncludes bibliographical references and index.
500			_aRev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999.
505	0		_aThe basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation.
650		0	_aNonprofit organizations _xManagement.
650		0	_aCorporations _xPublic relations.
650		4	_aOrganizaciones no lucrativas.
650		4	_aCorporaciones _ x Relaciones públicas.
700	1		_aBonk, Kathy, _d1953-
700	1		_aBonk, Kathy, _d1953- _tJossey-Bass guide to strategic communications for nonprofits.
710	2		_aCommunications Consortium Media Center.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0822/2008027253.html
942			_2lcc _cbk
946			_aPP
999			_c41274 _d41274