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| 008 | 080318s2008 xx 000 0 eng d | ||
| 035 | _a(OCoLC)ocn263720128 | ||
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_aHEBIS _bger _cHEBIS |
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| 035 | _a(OCoLC)263720128 | ||
| 050 | 1 | 4 | _aHD69.B7 K17n 2008 |
| 100 | 1 |
_aKapferer, Jean-Noèel _4aut |
|
| 245 | 0 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term _cJean-Noèel Kapferer |
| 250 | _a4. ed. | ||
| 260 |
_aLondon [u.a.] _bKogan Page _c2008 |
||
| 300 |
_aXV, 560 p. _bgraph. Darst. |
||
| 504 | _aLiteraturverz. S. [531] - 544 | ||
| 650 | 0 | 7 |
_aMarkenpolitik _2swd |
| 942 |
_2lcc _cbk |
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| 994 |
_aC0 _bDRFGD |
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| 999 |
_c43091 _d43091 |
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