000 00524nam a2200193 4500
001 12051
005 20230410115615.0
008 060907n2002 dr spa
020 _a0072315237
035 _9funglode12146
041 _aEN
050 1 4 _aHF 5415 M346 2002
245 0 _aMarketing management :
_ba strategic decision making approch /
_cHarper W. Boyd... [ et al.]
250 _a4
260 _aBoston :
_bMcGraw Hill,
_c2002
300 _axx, 594 p.
700 _aBoyd, Harper W.
942 _2lcc
_cbk
999 _c44533
_d44533