000			01678cam a22003494a 4500
001			110544
005			20230410115616.0
008			051219s2006 nyuak 001 0 eng
035			_a14204696
010			_a2005056472
020			_a1591841054
020			_a9781591841050
035			_a(OCoLC)ocm62738667
040			_aDLC _cDLC _dBAKER _dUKM _dC#P _dVP@ _dDLC
042			_apcc
050	1	4	_aHF 5415 _bM981m 2006
082	0	0	_a658.8
100	1		_aMurray, Chris.
245	1	4	_aThe marketing gurus : _blessons from the best marketing books of all time / _cChris Murray and the editors of Soundview Executive Book Summaries.
260			_aNew York : _bPortfolio, _c2006.
300			_axii, 290 p. : _bill. forms. ; _c24 cm.
500			_aIncludes index.
505	0		_aIntroduction--- Differentiate or die--- Lateral marketing--- The popcorn report--- Relationship marketing--- Networking with the affluent--- Relentless--- The one to one future--- Up the loyalty ladder--- Scoring points--- How to drive your competition crazy--- Crossing the chasm--- Unleashing the killer app--- The anatomy of buzz--- Purple cow--- Don't think pink--- The discipline of market leaders--- Renovate before you innovate.
650		0	_aMarketing.
650		0	_aMarketing _vAbstracts.
730	0		_aSoundview executive book summaries.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0701/2005056472.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0720/2005056472-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0720/2005056472-b.html
942			_2lcc _cbk
946			_ags
999			_c44569 _d44569