000			01552cam a2200409 a 4500
001			112930
005			20230410115616.0
008			080909s2010 maua b 000 0 eng
035			_a15443889
925	0		_aacquire _b2 shelf copies _xpolicy default
942			_2lcc _cbk
010			_a 2008039715
020			_a9781592535170
020			_a1592535178
035			_a(OCoLC)ocn248539622
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dDLC
050	1	4	_aHF 5415.1255 _bC366g 2010
082	0	0	_a658.8/27
100	1		_aCato, Mac.
245	1	0	_aGo logo! a handbook to the art of global branding : _b12 keys to creating successful global brands / _cMac Cato.
260			_aBeverly : _bRockport, _cc2010.
300			_a208 p. : _bill. (chiefly col.) ; _c27 cm.
504			_aIncludes bibliographical references.
650		0	_aBranding (Marketing)
650		0	_aConsumer behavior.
650		0	_aIdentity (Psychology)
650		0	_aEmotions _xSocial aspects.
650		0	_aCommunication in marketing.
650		0	_aCreative ability in business.
650		4	_aMarcas de fábrica _xMercadeo
650		4	_aComportamiento del consumidor.
650		4	_aMarcas de fábrica.
650		4	_aAptitud creativa en los negocios.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0827/2008039715.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0905/2008039715-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1002/2008039715-b.html
999			_c44592 _d44592