000			01837cam a2200349 a 4500
001			118574
005			20230410115617.0
008			120517s2013 nyu b 001 0 eng
035			_a17303354
010			_a 2012019622
020			_a9780814432556
040			_aDLC _cDLC
042			_apcc
050	1	4	_aHF 5415.1265 _bG615g 2013
082	0	0	_a658.8/72 _223
100	1		_aGoldman, Jeremy.
245	1	0	_aGoing social : _bexcite customers, generate buzz, and energize your brand with the power of social media / _cJeremy Goldman.
260			_aNew York : _bAmerican Management Association, _cc2013.
300			_aix, 294 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aSocial marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life.
650		0	_aInternet marketing.
650		0	_aSocial media.
650		0	_aSocial marketing.
650		0	_aOnline social networks.
650		0	_aCustomer relations.
650		4	_aComercialización del Internet.
650		4	_aMedios sociales.
650		4	_aRedes sociales en línea.
942			_2lcc _cbk
946			_aYSL
999			_c44609 _d44609