000			01545cam a2200397 a 4500
999			_c44622 _d44622
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005			20241031062527.0
007			ta
008			110929s2012 enka 001 0 eng
020			_a9780749464271
020			_a0749464275
020			_a9780749464288
035			_a16983081
040			_aDLC _cDLC _bspa
041			_aeng
042			_apcc
050	1	4	_aHF 5415.1265 _bR988u 2012
082	0	0	_a658.8/72
100	1		_aRyan, Damian
245	1	0	_aUnderstanding digital marketing : _bmarketing strategies for engaging the digital generation / _cDamian Ryan and Calvin Jones.
250			_a2nd ed.
260			_aLondon : _bKogan Page, _cc2012.
300			_axv, 283 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	0		_aPreface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
650		0	_aInternet marketing.
650		0	_aSocial media.
650		0	_aStrategic planning.
650		0	_aMarketing _xManagement.
650		4	_aMercadeo por internet _91681
650		0	_aPolítica mundial _ySiglo XXI _9538
650		4	_aAdministración de mercadeo _9799
700	1		_aJones, Calvin _915968
942			_2lcc _cBK
946			_aJaaM