000 01112cmm a2200373Ma 4500
001 86040
005 20230410115618.0
008 050726s2006 enk u eng d
035 _a(OCoLC)ocn271438639
040 _aAU@
_cAU@
020 _a1854183656 (pbk.)
020 _a9781854183651 (pbk.)
020 _a1854183702 (hbk.)
020 _a9781854183705 (hbk.)
029 0 _aAU@
_b000042331325
035 _a(OCoLC)271438639
050 1 4 _aHF 5415.13
_bP158m 2006
082 0 0 _a658.8
100 1 _aPaley, Norton.
245 1 4 _aThe manager's guide to competitive marketing strategies /
_cNorton Paley.
250 _a3rd ed.
260 _aLondon :
_bThorogood,
_c2006.
500 _aPrevious ed.: Boca Raton, Fla.: London: St. Lucie Press, 1999.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xManagement
_vCase studies.
650 0 _aMarketing
_xPlanning
_vCase studies.
650 0 _aStrategic planning
_vCase studies.
650 4 _aMercadeo.
650 4 _aMercados.
650 4 _aAdministración de empresas.
942 _2lcc
_cbk
946 _akk
994 _aC0
_bDRFGD
999 _c44645
_d44645