000			02877cam a2200325 a 4500
999			_c45069 _d45069
003			BJBSDDR
005			20230410115632.0
007			ta
008			120515s2006 nyu b 001 0 eng d
020			_a0465078079 (pbk.)
020			_a9780465078073 (pbk.)
040			_bspa _cDLC
041			_aeng
050	1	4	_aHF 5718 _bS592s 2006
082	0	4	_a808.543024658
100	1		_aSimmons, Annette.
245	1	4	_aThe story factor : _bsecrets of influence from the art of storytelling / _cAnnette Simmons.
246	3	0	_aSecrets of influence from the art of storytelling
246	1		_iSubtitle from cover: _aInspiration, influence, and persuasion through the art of storytelling
250			_aRev. ed.
260			_aNew York : _bBasic Books, _c2006.
300			_axx, 299 p. ; _c21 cm.
504			_aIncludes bibliographical references (p. 287-290) and index.
505	0		_aThe six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action.
520			_aThis is a modern classic revised and updated: How the age-old art of storytelling can transform the way we communicate - and the way we do business? In The Story Factor , Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables and parables from around the world, illustrate how story can be used to persuade, motivate and inspire in ways that cold facts, bullet points and directives can't. These stories combined with practical storytelling techniques show anyone how to become a more effective communicator. From 'who I am' to 'I-know-what-you're-thinking', Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. Through the words, gestures, tone and rhythm of story you can captivate any audience simultaneously construct a believable picture for your ideas and goals. In this hyper-competitive, techno-centric and results-oriented environment, it is easy to forget that all organizations are social systems and that work is personal. Learning to tap into the personal element through story gives you a key to the social system. Alignment improves, problems get solved, group decisions are easier to make, and trust develops in ways and in places you might never think possible
650		0	_aBusiness communication.
650		0	_aStorytelling.
942			_2lcc _cBK
946			_ilmm