000 00882cam a2200277 4500
001 3900
005 20230410115635.0
008 060907n1999 ctu eng
035 _9funglode3922
035 _9(DLC) 98033613
035 _a4507600
010 _a 98033613
020 _a0275955923 (acid-free paper)
020 _a0275964701 (pbk. : acid-free paper)
040 _aDLC
_cDLC
_dDLC
050 1 4 _aHF 5823
_bM695c 1999
082 0 0 _a659
_221
100 1 _aMoffitt, Mary Anne,
_d1944-
245 1 0 _aCampaign strategies and message design :
_ba practitioner's guide from start to finish /
_cMary Anne Moffitt.
260 _aWestport, Conn. :
_bPraeger,
_c1999.
300 _axi, 207 p. :
_bill. ;
_c25 cm.
540 _aIncludes bibliographical references (p. [201]-203) and index.
650 0 _aPublicity.
650 0 _aCorporate image.
942 _2lcc
_cbk
999 _c45178
_d45178