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007 ta
008 050718s2005 nyu b 001 0 eng
020 _a0805078045
020 _a9780805078046
040 _bspa
_cDLC
041 _aeng
050 1 4 _aHF 5825
_bB661c 2005
082 0 0 _a808
100 1 _aBly, Robert W.
_d1957-
245 1 4 _aThe copywriter's handbook :
_ba step-by-step guide to writing copy that sells /
_cRobert W. Bly.
250 _a3rd ed.
260 _aNew York :
_bHenry Holt,
_c2005.
300 _axvii, 410 p. ;
_c20 cm.
504 _aIncludes bibliographical references (p. [393]-397) and index.
650 0 _aAdvertising copy.
650 0 _aBusiness writing.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
856 4 1 _3Sample text
_uhttp://www.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
942 _2lcc
_cBK
946 _ilmm