| 000 | 01061cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 27540 | ||
| 005 | 20230410115636.0 | ||
| 008 | 051129s2007 njua b 001 0 eng | ||
| 035 | _a14183057 | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
| 942 |
_2lcc _cbk |
||
| 010 | _a2005057745 | ||
| 020 | _a0805857176 (alk. paper) | ||
| 020 | _a0805857184 (alk. paper) | ||
| 035 | _a(OCoLC)ocm62421348 | ||
| 040 |
_aDLC _cDLC _dC#P _dBAKER _dDLC |
||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5826.5 _bK19m 2007 |
| 082 | 0 | 0 |
_a659 _222 |
| 100 | 1 | _aKatz, Helen E. | |
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _a3. ed. | ||
| 260 |
_aMahwah, N.J. : _bL. Erlbaum Associates, _c2007. |
||
| 300 |
_axvii, 189 p. : _bill. ; _c23 cm. |
||
| 440 | 0 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references (p. 181-184) and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aMass media and business. | |
| 650 | 0 | _aMarketing channels. | |
| 999 |
_c45208 _d45208 |
||