000 00753cam a2200277 a 4500
001 20104
005 20230410115637.0
008 060907s1986 nyu 001 0 eng
035 _9(DLC) 85014898
035 _a497853
010 _a85014898
020 _a0446347949
040 _aDLC
_cDLC
_dDLC
050 1 4 _aHF 5827.2
_bR559p 1986
082 0 0 _a659.1
100 1 _aRies, Al.
245 1 0 _aPositioning :
_bthe battle for your mind /
_cby Al Ries and Jack Trout.
250 _a1st ed., rev.
260 _aNew York :
_bMcGraw-Hill,
_cc1986.
300 _ax, 213 p. ;
_c21 cm.
500 _aIncludes index.
650 0 _aPositioning (Advertising)
650 4 _aPosicionamiento (Publicidad)
700 1 _aTrout, Jack.
942 _2lcc
_cbk
999 _c45218
_d45218