000 00998nam a2200313Li 4500
001 89723
005 20230410115645.0
008 040407s2001 dcu f b 001 0 eng d
035 _a(OCoLC)ocn492361685
040 _aZWZ
_encafnor
_bfre
_cZWZ
020 _a0878408193 (rel)
020 _a9780878408191 (rel)
020 _a0878408207 (br)
020 _a9780878408207 (br)
029 0 _aZWZ
_b077297164
035 _a(OCoLC)492361685
050 1 4 _aHF5414
_b.E84 2001
082 0 _a174/.4
_221
245 0 0 _aEthics in social marketing
_h[Texte imprimâe] /
_cAlan R. Andreasen, editor.
260 _aWashington, D.C. :
_bGeorgetown University Press,
_cc2001.
300 _aIX-212 p. ;
_c24 cm.
504 _aContient des râefâerences bibliographiques et un index.
650 7 _aMarketing social
_xAspect moral.
_2ram
650 0 _aSocial marketing
_xMoral and ethical aspects.
700 1 _aAndreasen, Alan R.
_d(1934-....)
942 _2lcc
_cbk
994 _aC0
_bDRFGD
946 _almm
999 _c45502
_d45502