000			01662cam a2200385L 4500
001			75695
005			20230410115647.0
008			091206s2004 enk b 000 u eng d
035			_a(OCoLC)ocn474481981
040			_aDKDLA _bdan _cDKDLA
020			_a0749442018
020			_a9780749442019
029	0		_aDKDLA _b29959939
029	1		_aDKDLA _b30407794
029	1		_aDKDLA _b31326091
029	1		_aDKDLA _b31733972
029	1		_aDKDLA _b34345763
035			_a(OCoLC)474481981
050	1	4	_aHF5415.2 _b.C161 2004
082		4	_a658.8 _222
084			_aQblab _2z
084			_a658.8 _2z
100	1		_aCallingham, Martin.
245	1	0	_aMarket intelligence : _bhow and why organisations use market research.
260			_aLondon : _bKogan Page, _c2004.
300			_aviii, 223 p.
490	1		_aMarket research in practice
505	0		_aTypes of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
650		4	_aMarketing research.
740	0		_aHow and why organizations use market research.
830		0	_aMarket research in practice.
856			_uhttp://www.loc.gov/catdir/toc/ecip0414/2004002672.html _zLink til indholdsfortegnelse
942			_2lcc _cbk
994			_aC0 _bDRFGD
999			_c45539 _d45539