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008 040512s2002 maua b 001 0 eng
020 _a0316346624 (pbk.)
020 _a9780316346627
040 _aDLC
_cDLC
_bspa
041 _aeng
050 1 4 _aHM 1033
_bG543t 2002
082 0 0 _a302
100 1 _aGladwell, Malcolm,
_d1963-
245 1 4 _aThe tipping point :
_bhow little things can make a big difference /
_cMalcolm Gladwell ; [with a new afterword by the author].
250 _a1st Back Bay pbk. ed.
260 _aBoston :
_bBack Bay Books,
_c2002.
300 _axii, 301 p. :
_bill. ;
_c21 cm.
500 _aOriginally published: Boston : Little, Brown, c2000.
504 _aIncludes bibliographical references and index.
520 _aAn introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
650 0 _aSocial psychology.
650 4 _aPsicologĂ­a social
_91132
650 0 _aContagion (Social psychology)
650 4 _aContagio (PsicologĂ­a social)
_91133
650 0 _aCausation.
650 4 _aCausalidad
_911391
906 _a7
_bcbc
_corigcop
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK