000 01426cam a2200409 a 4500
001 99395
005 20230410115754.0
008 060705s2007 maua b 001 0 eng
010 _a 2006044691
035 _a(OCoLC)ocm70292141
040 _aDLC
_cDLC
_dBAKER
_dYDXCP
_dBTCTA
_dOCLCG
020 _a0205495389
020 _a9780205495382
029 1 _aYDXCP
_b2457351
029 1 _aNZ1
_b11260405
035 _a(OCoLC)70292141
050 1 4 _aHM 1221
_bG984p 2007
082 0 0 _a659.2
100 1 _aGuth, David.
245 1 0 _aPublic relations :
_ba values-driven approach /
_cDavid Guth, Charles Marsh.
250 _a3rd ed. / Cases ed.
260 _aBoston :
_bPearson /Allyn & Bacon,
_c2007.
300 _axix, 652 p. :
_bill. ;
_c24 cm.
500 _a"Case studies portfolio".
504 _aIncludes bibliographical references, notes (p. 560-563) and index.
505 0 _aFoundations of public relations ---The public relations process--- Public relations today and tomorrow ---
650 0 _aPublic relations.
650 0 _aPublic relations
_xMoral and ethical aspects.
650 0 _aPublic relations
_vCase studies.
700 1 _aMarsh, Charles,
_d1955-
938 _aYBP Library Services
_bYANK
_n2457351
938 _aBaker and Taylor
_bBTCP
_n2006044691
938 _aBaker & Taylor
_bBKTY
_c71.60
_d71.60
_i0205495389
_n0006815216
_sactive
942 _2lcc
_cbk
994 _aC0
_bDRFGD
946 _almm
999 _c47677
_d47677