000 | 01426cam a2200409 a 4500 | ||
---|---|---|---|
001 | 99395 | ||
005 | 20230410115754.0 | ||
008 | 060705s2007 maua b 001 0 eng | ||
010 | _a 2006044691 | ||
035 | _a(OCoLC)ocm70292141 | ||
040 |
_aDLC _cDLC _dBAKER _dYDXCP _dBTCTA _dOCLCG |
||
020 | _a0205495389 | ||
020 | _a9780205495382 | ||
029 | 1 |
_aYDXCP _b2457351 |
|
029 | 1 |
_aNZ1 _b11260405 |
|
035 | _a(OCoLC)70292141 | ||
050 | 1 | 4 |
_aHM 1221 _bG984p 2007 |
082 | 0 | 0 | _a659.2 |
100 | 1 | _aGuth, David. | |
245 | 1 | 0 |
_aPublic relations : _ba values-driven approach / _cDavid Guth, Charles Marsh. |
250 | _a3rd ed. / Cases ed. | ||
260 |
_aBoston : _bPearson /Allyn & Bacon, _c2007. |
||
300 |
_axix, 652 p. : _bill. ; _c24 cm. |
||
500 | _a"Case studies portfolio". | ||
504 | _aIncludes bibliographical references, notes (p. 560-563) and index. | ||
505 | 0 | _aFoundations of public relations ---The public relations process--- Public relations today and tomorrow --- | |
650 | 0 | _aPublic relations. | |
650 | 0 |
_aPublic relations _xMoral and ethical aspects. |
|
650 | 0 |
_aPublic relations _vCase studies. |
|
700 | 1 |
_aMarsh, Charles, _d1955- |
|
938 |
_aYBP Library Services _bYANK _n2457351 |
||
938 |
_aBaker and Taylor _bBTCP _n2006044691 |
||
938 |
_aBaker & Taylor _bBKTY _c71.60 _d71.60 _i0205495389 _n0006815216 _sactive |
||
942 |
_2lcc _cbk |
||
994 |
_aC0 _bDRFGD |
||
946 | _almm | ||
999 |
_c47677 _d47677 |