000			01290cam a22002894a 4500
001			104485
005			20230410115808.0
008			091023s2011 maua b 001 0 eng
035			_a15957524
010			_a 2009044076
020			_a9780136088905 (pbk.)
020			_a0136088902 (pbk.)
040			_aDLC _cDLC _dDLC
043			_an-us---
050	1	4	_aHM 263 _bS462p 2011
082	0	0	_a659.2
100	1		_aSeitel, Fraser P.
245	1	4	_aThe practice of public relations / _cFraser P. Seitel.
250			_a11th ed.
260			_aBoston : _bPrentice Hall, _c2011.
300			_axxxi, 448 p. : _bcol. ill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aWhat is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
650		0	_aPublic relations _zUnited States.
942			_2lcc _cbk
946			_aINF
999			_c48121 _d48121